News
19
2024
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08
6 major trends in the textile industry
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01
75% of textile manufacturers are ready to invest in artificial intelligence
Leading textile companies can use AI to assist with creativity, design, and product development, for example, by using algorithms to sift through large amounts of data to predict which products consumers will like the most.
Amazon has developed an algorithm that analyzes images to design clothes, replicate popular styles, and use that data to make new designs.
For example, ZARA uses algorithms to sift through large amounts of data to predict which products consumers like the most
02
Globalization is intensifying and giving some players a competitive advantage
Globalization and cross-border cooperation, despite all the rhetoric about nationalism and the resurgence of manufacturing, the process of globalization will not be stagnant.
The exponential growth of cross-border connectivity and digitalization will change the playing field, making businesses more global and giving certain players a competitive advantage.
03
Platform-first, brands seek to partner with strong sales channels
Platforms are becoming increasingly important, and consumers are accustomed to online platforms as their first search point, and textile brands should also look to partner with these powerful sales channels.
The question for textile brands should not be "what happens if they work with the platform" but "how to work with the platform".
04
Whoever wins depends on who innovates faster
With mobile payments already in abundance around the world, consumers will expect fashion companies to support the increasingly convenient online transactions as well.
In the United States, mobile transactions are expected to reach around $930 billion in 2018, and in Western Europe, they expect to grow by about 23% per year and reach €148 billion over the next three years.
But the market is already crowded, and who wins in the end depends on who innovates faster and has a better user experience.
The challenges facing textile companies in this area will become increasingly complex, from equipment support to cloud computing, mobile service providers to integration with offline channels.
05
Subdivided industries have become hot spots, and enterprise development is no longer one-size-fits-all
Under the fierce competition in the market, market segmentation has become inevitable.
The textile market is in an unprecedented bottleneck period, and the development of enterprises is no longer a simple operation of a one-size-fits-all unified assembly line.
06
Traditional companies will be forced to face the market with a more open mind
Due to the fierce competition in the industry and the urgent need for innovation, more and more fashion companies are starting to emulate the characteristics of startups, such as flexibility, collaboration, and openness.
Traditional companies will be forced to be more open to the market, embracing new types of talent, new ways of working, new partnerships and new investment models.
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