With the gradual decrease of temperature, Down Jacket is once again concerned by consumers as a necessary item for cold protection and warmth preservation. The latest data shows that the sales volume of Down Jacket this year has increased by 10% compared with the same period last year, indicating that consumers' demand for down jackets with excellent thermal performance continues to grow.
In terms of design trends, this year's design of Down Jacket pays more attention to the combination of fashion and function. No longer only pay attention to warmth, many brands began to pay attention to the design of the style, introduced more color matching and tailoring more suitable styles to meet the fashion needs of young consumers. At the same time, under the advocacy of environmental protection, some brands began to use sustainable down filling materials, leading the fashion industry to change the direction of environmental protection and sustainable development.
The market competition is fierce, and major brands at home and abroad have launched the new Down Jacket to create unique designs and functions to compete for the favor of consumers. Sales channels are also constantly innovating. In addition to traditional offline physical store sales, more and more brands are beginning to focus on online sales, using e-commerce platforms to expand sales channels and increase sales.
In general, the Down Jacket industry is in a stage of vigorous development. With the continuous improvement of consumers' requirements for quality and design, brands need to continuously innovate and improve product quality and service levels to stand out in the fierce market competition.