The proportion of women's clothing consumption occupies an important position in the overall clothing market

According to the "China's "Upgraded Generation" Women's Clothing Consumption Insight Report, young women's spending on clothing consumption should not be underestimated, especially in first- and second-tier cities, young women's online shopping rate for beauty and clothing is very high, even exceeding 70%, showing their pursuit of fashion and beauty

In addition, among the purchase preferences of consumers in China's apparel industry, casual, sports and seasonal styles accounted for 59.5%, 45.6% and 29.0% respectively, among which female consumers preferred dresses, T-shirts and sweaters in terms of purchase categories, showing the diversified and personalized needs of female consumers for clothing

In the high-end market, the scale of the mid-to-high-end women's clothing market has grown significantly, with nearly ninety percent of consumers choosing to complete their purchases through online channels, showing that female consumers have growing requirements for the quality and style of clothing3At the same time, women account for a significant proportion of self-pleasing consumption, accounting for 54% of self-pleasing consumption, indicating that women's consumption behavior for self-care and self-improvement is increasing

Among the users who purchased the video account, women accounted for 78%, and clothing orders accounted for 38%, which further proves the important position of women in the clothing consumption market

These data show that women are not only the main force of clothing consumption, but also pay more attention to the quality, style and personalized needs of clothing when choosing clothing, and also reflect the trend of women's self-improvement and self-pleasing consumption